Image of The China Factor: Leveraging Emerging Business Strategies to Compete, Grow, and Win in the New Global Economy

TEXT

The China Factor: Leveraging Emerging Business Strategies to Compete, Grow, and Win in the New Global Economy



Does your company know how to compete effectively in the evolving global business arena? What tactics must your company use to overcome price discounting wars that cut into your margins? What are the strategies your new rivals incorporate that may prove more valuable to customers than the superior products you offer?

The China Factor equips Western businesses with a practical framework for competing successfully in today’s ever-changing global markets. Written by an expert in competitive strategy and global market expansion, this book is packed with insights gained through first-hand experience leading competitive programs at a high-tech multinational corporation and extensive research.

When it comes to globalization, the rules have changed—what was once nice-to-know is now need-to-know, and this book lays it out in a clear, no-nonsense style. Based on cases with over 50 countries, you will learn why a premium product, though domestically successful, may not be well received in foreign markets. You’ll also discover the critical factors that contribute to success in both emerging and established markets. Disruptive competitors are transformed from threats to examples as you learn to recognize opportunities for re-evaluation, and shift your strategy to stay ahead of the curve.

The economic rise of China and other new entrants is challenging Western companies in new ways. This book explains why, and provides actionable strategies for success in any market.


Ketersediaan

0018103SR 658.8 AMY t c.1Perpustakaan Pusat UBL (Di Rak Kelas 600)Tersedia
0018112SR 658.8 AMY t c.2Perpustakaan Pusat UBL (Di Rak Kelas 600)Tersedia

Informasi Detil

Judul Seri
-
No. Panggil
SR 658.8 AMY t
Penerbit John Wiley & Sons, Inc. : United State of America.,
Deskripsi Fisik
304 hlm
Bahasa
English
ISBN/ISSN
978-1119274018
Klasifikasi
658.8
Tipe Isi
-
Tipe Media
-
Tipe Pembawa
-
Edisi
Edisi 1
Subyek
Info Detil Spesifik
-
Pernyataan Tanggungjawab

Versi lain/terkait

Tidak tersedia versi lain




Informasi


DETAIL CANTUMAN


Kembali ke sebelumnyaXML DetailCite this