Gaya APA

Belch, G, E., Belch, M, A. (2021). Advertising and promotion : an integrated marketing communications perspective (twelfth edition) (ED. 12.). New York: Mc Graw Hill.

Gaya MLA

Belch, George, E.., Belch, Michael, A.. "Advertising and promotion : an integrated marketing communications perspective (twelfth edition)". ED. 12. New York: Mc Graw Hill, 2021. TEXT.