Gaya APA

Kim, W, C., Mauborgne, R. (2015). Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant (-). America: Harvard Business School Press.

Gaya MLA

Kim, W., Chan., Mauborgne, Renee. "Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant". - America: Harvard Business School Press, 2015. TEXT.