Gaya APA

Kapferer, J, N. (2008). The New Strategic Brand Management : Creating and Sustaining Brand Equity Long Term (4th ed.). United Kingdom: Kogan Page.

Gaya MLA

Kapferer, Jean-, Noël. "The New Strategic Brand Management : Creating and Sustaining Brand Equity Long Term". 4th ed. United Kingdom: Kogan Page, 2008. Computer File.