Gaya APA

Hawkins, D, I., Mothersbaugh, D, L. (2010). Consumer behavior: building marketing strategy (Eleventh Edition) (11th ed.). USA: McGraw-Hill.

Gaya MLA

Hawkins, Del, I.., Mothersbaugh, David, L.. "Consumer behavior: building marketing strategy (Eleventh Edition)". 11th ed. USA: McGraw-Hill, 2010. Computer File.