Gaya APA

Maisel, L, S., Cokins, G. (2014). Predictive Business Analytics : forward-looking capabilities to improve business performance . New Jersey: John Wiley & Sons, Inc..

Gaya MLA

Maisel, Lawrence, S.., Cokins, Gary. "Predictive Business Analytics : forward-looking capabilities to improve business performance". New Jersey: John Wiley & Sons, Inc., 2014. TEXT.