Gaya APA

Shimp, T, A. (1997). (FISIP KOM) Advertising, Promotion, and supplemental aspects of integrated marketing communications (1). Florida: The Dryden Press.

Gaya MLA

Shimp, Terence, A.. "(FISIP KOM) Advertising, Promotion, and supplemental aspects of integrated marketing communications". 1 Florida: The Dryden Press, 1997. TEXT.