Gaya APA

Hankinson, G., Cowking, P. (1996). (PASCA) The Reality of Global Brands: Cases and Strategies for The Successful Management of International Brands (Marketing for Professionals Series). Singapore: McGraw-Hill.

Gaya MLA

Hankinson, Graham., Cowking, Philippa. "(PASCA) The Reality of Global Brands: Cases and Strategies for The Successful Management of International Brands". Marketing for Professionals Series Singapore: McGraw-Hill, 1996. TEXT.