Product quality and customer satisfaction are important factor to the company. Because they give big contribution to the company. When the firms have a great product quality of their product, it could impact to customer satisfaction then their brand image will increase. The research objective was to investigate the influence of product quality to brand image by using a customer satisfactio…
Buku ini membahas tentang paradigma dan prinsip-prinsip implementasinya dalam penelitian, studi kasus, dan grounded theory approach. Paradigma merupakan perspektif peneitian, yang digunakan peneliti untuk bagaimana melihat realita, bagaimana mempelajari fenomena, serta bagaimana menginterprestasikan temuan. Salah satu jenis penelitian kualitatif adalah studi kasus. Penelitian studi kasus memusa…