Multivariate analysis techniques are popular because they enable organizations to create knowledge and thereby improve their decision making. Multivariate analysis refers to all statistical techniques that simultaneously analyze multiple measurements on individuals or objects under investigation. Thus, any simultaneous analysis of more than two variables can be loosely considered multivariat…
For over 30 years, Multivariate Data Analysis has provided readers with the information they need to understand and apply multivariate data analysis. Hair et. al provides an applications-oriented introduction to multivariate analysis for the non-statistician. By reducing heavy statistical research into fundamental concepts, the text explains to readers how to understand and make use of th…