(E-SKRIPSI) ANALISIS STRATEGI PEMASARAN UNTUK MENINGKATKAN PENJUALAN PADA TOKO AA GEMSTONE DI BANDAR LAMPUNG

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Vivian Lim, Marketing Strategy Analysis To Increase Sales At AA Gemstone Shop in Bandar Lampung, under the guidance of Mr. Drs. Hasan Basri, MPsi. as the main counselor. Thickness of 61 pages, 17 tables, 3 image and 3 attachments.
AA Gemstone Shop in Bandar Lampung is one store that sells various kinds of accessories such as rings, necklaces, bracelets and others. AA Gemstone Store is experiencing a problem that its sales value fluctuation tends to decline from 2015 to 2016 this could be due to marketing strategy that is done less precisely, as companies do not use the means of promotion to introduce their products to the public. This study aims to analyze marketing strategies that can be done AA Gemstone Shop in Bandar Lampung to increase sales.
Analyzer used to analyze the problem that is SWOT analysis and BCG Matrix. Based on the results obtained the conclusion of the results of the analysis of SWOT and BCG Matrix is Provide discounts to consumers if consumers make large purchases, or provide bonus in the form of products in accordance with the number of purchases made consumers.
Increase promotional activities such as exhibition either on a small scale or large as an effort to introduce products to consumers and more utilize the best promotional media available at this time.
Conducting recruitment to increase the number of marketing personnel in order to market the products on AA Gemstone Shop. Perform a shrinking or retrenchment strategy in the form of assets to obtain cash, pruning product lines and applying cost control controls.
Keywords: marketing strategy, sales, SWOT analysis and BCG Matrix.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

REF 658 VIV a

Penerbit

Universitas Bandar Lampung : Fakultas Ekonomi UBL., 2017

Deskripsi Fisik

92 hlm

Bahasa

Indonesia

ISBN/ISSN

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Klasifikasi

658

Tipe Isi

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Tipe Media

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Tipe Pembawa

-

Edisi

-

Subjek

FEB. M

Info Detail Spesifik

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Pernyataan Tanggungjawab

Drs. Hasan Basri, M.Psi.

Versi lain/terkait

Lampiran Berkas

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