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(E-SKRIPSI) AN ANALYSIS OF THEME AND RHEME IN ADVERTISEMENT IN ENGLISH OF FORBES MAGAZINE INDONESIA EDITION VOLUME 8 ISSUE 11 PAGE 78 ON NOVEMBER 2017
Layalia Faza (2018) Bandar Lampung University an Analysis of Theme
and Rheme in Advertisement in English of Forbes Magazine Indonesia
Edition Volume 8 issue 11 page 78 on November 2017. I use qualitative
research as the procedure of this research. The aim of this research to
identify Theme and Rheme reorganization in the advertisement and the
second is to find out types of Theme. The data of this thesis is analysed
by using some steps, they are segmenting the sentences into clauses,
identifying the theme and rheme for each clause, determining the type of
theme and rheme for each clause, and drawing conclusion.
As a result, the researcher concludes that from 9 clauses, there are 11
Topical themes, 9 Unmarked Topical Themes, Themes 2 Marked Topical
Themes. Topical theme functions to emphasis the subject that this subject
is the main goal of the advertisement topic. Theme represents the idea
while rheme the explanation about the idea. When we read the
advertisement what comes earlier becomes the clue or even the starting
point.
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