The New Strategic Brand Management : Creating and Sustaining Brand Equity Long Term

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The New Strategic Brand Management : Creating and Sustaining Brand Equity Long Term

Jean- Noël Kapferer - Nama Orang;

This edition concentrates on internationalisation and globalisation (how to implement these
in practice), on portfolio concentration (managing brand transfers or switches), on the creation
of megabrands through brand extensions, on the development of competitive advantage and
dominant position through an adequate brand portfolio, and on the efficient management of
the relationships between the brand, the corporation and the product (the issue of brand archi-
tectures).

Ketersediaan

UBL APPS (UBLApps) EB 658.8 JEA t

e000073

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Informasi Detail

Judul Seri: -
No. Panggil: EB 658.8 JEA t
Penerbit: United Kingdom : Kogan Page., 2008
Deskripsi Fisik: xiv, 545 hlm
Bahasa: English
ISBN/ISSN: 978-0-7494-5085-4
Klasifikasi: 658
Tipe Isi: -
Tipe Media: -
Tipe Pembawa: -
Edisi: 4th ed.
Subjek: Management
Brand name products
Info Detail Spesifik: -
Pernyataan Tanggungjawab: Jean- Noël Kapferer

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