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Consumer behavior: building marketing strategy (Eleventh Edition)

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Marketing attempts to infl uence the way consumers
behave. These attempts have implications for the orga-
nizations making them, the consumers they are trying
to infl uence, and the society in which these attempts
occur. We are all consumers and we are all members
of society, so consumer behavior and attempts to infl u-
ence it are critical to all of us. This text is designed to
provide an understanding of consumer behavior. This
understanding can make us better consumers, better
marketers, and better citizens

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

EB 658.8 DEL c

Penerbit

USA : McGraw-Hill., 2010

Deskripsi Fisik

747 hlm

Bahasa

English

ISBN/ISSN

978-0-07-338110-7

Klasifikasi

658

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

11th ed.

Subjek

Consumer behavior
Market surveys

Info Detail Spesifik

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Pernyataan Tanggungjawab

Del I. Hawkins ; David L. Mothersbaugh

Versi lain/terkait

Lampiran Berkas

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