Computer File
A primer on partial least squares structural equation modeling ( PLS-SEM)
academics, industry, government, and individuals are confronted
with an explosion of data. The data increasingly are emerging
from sources such as web traffic, social networking interactions, search
behavior, sensors that track suppliers, customers, and shipments, and
GPS systems that monitor traffic, to name only some of the more visible
sources. This trend, often referred to as the age of big data, is pushing
the world toward data-driven discovery and decision making.