Computer File

Online Consumer Psychology : Understanding and Influencing Consumer Behavior in the Virtual World

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This book contains definitions of Internet
terms, historical presentations, discussions of theoretical foundations, the structure
of Web advertising, public policy issues, and applications of the medium. This
important volume served to better acquaint advertisers with the medium and the
important research questions at that time. The authors challenged researchers to
think about the potential advantages and disadvantages of the Web as an advertising
medium.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

EB 659.14 CUR o

Penerbit

New Jersey : Lawrence Erlbaum Associates, Inc.., 2005

Deskripsi Fisik

ix, 527 hlm

Bahasa

English

ISBN/ISSN

0-8058-5155-0

Klasifikasi

659

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

Consumer behavior
Electronic commerce
Internet advertising

Info Detail Spesifik

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Pernyataan Tanggungjawab

Editor: Curtis P. Haugtvedt ; Karen A. Machleit ; Richard F. Yalch

Versi lain/terkait

Lampiran Berkas

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