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Real Estate Marketing & Sales Essentials: Steps for Success
Real estate marketing is the avenue to making money in the real estate
business. Marketing permeates all businesses including the real estate in-
dustry. It allows customers to know the real estate salesperson and how to
reach them. It allows real estate salespersons to go out and bring customers
to them. Marketing can cost a fortune or can cost very little and each can
be effective. It can be extremely time consuming or it can take very little
direct time. The best marketing is derived from the mind and the more the
mind thinks about marketing, the reality of successful marketing becomes
clear. This book is designed to open the reader’s mind to the vast array of
marketing for the real estate profession.
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