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marketing 3.0 : From Products to Customers to the Human Spirit

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According to Alvin Toffler, human civilization can be divided
into three waves of the economy. The first wave is the Agri-
culture Age, in which the most important capital is the land
for agriculture. My country, Indonesia, is undoubtedly rich in
this type of capital. The second is the Industrial Age following
the Industrial Revolution in England and the rest of Europe.
The essential kinds of capital in this age are machines and the
factory. The third era is the Information Age, where mind, in-
formation, and high tech are the imperative types of capital to
succeed. Today, as humanity embraces the challenge of global
warming, we are moving toward the fourth wave, which is ori-
ented to creativity, culture, heritage, and the environment. In
leading Indonesia, this is my future direction.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

EB 658.8 PHI m

Penerbit

Canada : John Wiley & Sons, Inc.., 2010

Deskripsi Fisik

xv, 181 hlm

Bahasa

English

ISBN/ISSN

978-0-470-59882-5

Klasifikasi

658

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

marketing
Product

Info Detail Spesifik

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Pernyataan Tanggungjawab

Philip Kotler ; Hermawan Kertajaya ; Iwan Setiawan

Versi lain/terkait

Lampiran Berkas

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