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The Analytic Hospitality Executive: Implementing Data Analytics in Hotel and Casinos

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The Analytic Hospitality Executive helps decision makers understand big data and how it can drive value in the industry. Written by a leading business analytics expert who specializes in hospitality and travel, this book draws a direct link between big data and hospitality, and shows you how to incorporate analytics into your strategic management initiative. You'll learn which data types are critical, how to identify productive data sources, and how to integrate analytics into multiple business processes to create an overall analytic culture that turns information into insight. The discussion includes the tools and tips that help make it happen, and points you toward the specific places in your business that could benefit from advanced analytics. The hospitality and gaming industry has unique needs and opportunities, and this book's targeted guidance provides a roadmap to big data benefits.

Like most industries, the hospitality and gaming industry is experiencing a rapid increase in data volume, variety, and velocity. This book shows you how to corral this growing current, and channel it into productive avenues that drive better business.
- Understand big data and analytics
- Incorporate analytics into existing business processes
- Identify the most valuable data sources

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

SR 647.94068 KEL t

Penerbit

Canada : John Wiley & Sons, Inc.., 2017

Deskripsi Fisik

408 hlm

Bahasa

English

ISBN/ISSN

978-1-119-12998-1

Klasifikasi

647

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

1

Subjek

Analytic Hospitality
Data analystics in hotel
Casinos

Info Detail Spesifik

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Pernyataan Tanggungjawab

Kelly A. McGuire

Versi lain/terkait

Lampiran Berkas

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