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Unselling - The New Customer Experience

Scoot Stratten - Nama Orang; Alison Kramer - Nama Orang;

UnSelling is about everything but the sell. We put all of our focus on the individual purchase transaction, while putting the rest of our business actions second. We've become blind to customer service, support, branding, experiences and even product quality. Sixty percent of a purchasing decision is made before a customer even contacts you. We have funnel vision, and it needs to stop.

Unselling is about the big picture: creating repeat customers, not one-time buyers. Create loyal clients that refer others, not faceless numbers. Becoming the go-to company for something, before they even need you.

You don't need social media, but you can be connecting with your clients socially. Your video doesn't have to be viral in front of a million people, just contagious in front of your specific market. Content, connection, engagement. It's time to separate from the pack of noise. It's time to UnSell.


Ketersediaan
#
Perpustakaan Pusat UBL (Di Rak The Asia Foundation) TAF 658.8 SCO u c.1
0018159
Tersedia
Informasi Detail
Judul Seri
-
No. Panggil
SR 658.8 SCO u
Penerbit
United State of America : John Wiley & Sons, Inc.., 2014
Deskripsi Fisik
280 hlm. ; 24 cm.
Bahasa
English
ISBN/ISSN
978-1-118-94300-7
Klasifikasi
658
Tipe Isi
-
Tipe Media
-
Tipe Pembawa
-
Edisi
Edisi 1
Subjek
Konsumen
Penjualan
Info Detail Spesifik
-
Pernyataan Tanggungjawab
Scoot Stratten; Alison Kramer
Versi lain/terkait

Tidak tersedia versi lain

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