TEXT

(PASCA) PEMASARAN STRATEGIS

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Designed around the marketing strategy process with a clear emphasis on analysis, planning, and implementation, this text and casebook discusses the concepts and processes for gaining a competitive advantage in the marketplace. The new edition of Strategic Marketing uses a decision-making process to examine the key concepts and issues involved in analyzing and selecting strategies. Marketing strategy is considered from a total business perspective, examining marketing strategy beyond the traditional emphasis on marketing functions. The length and design of the book offer flexibility in the use of the text material and cases. New features and updated cases have made this text the most relevant text in the market today.

"synopsis" may belong to another edition of this title.

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

SR 658.401 DAV p

Penerbit

Jakarta : Erlangga., 1994

Deskripsi Fisik

354 hlm

Bahasa

Indonesia

ISBN/ISSN

54-06-033-1

Klasifikasi

658

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

-

Subjek

Pemasaran Strategis

Info Detail Spesifik

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Pernyataan Tanggungjawab

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Versi lain/terkait

Lampiran Berkas

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