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(FEB) EKUITAS, Jurnal Ekonomi dan Keuangan, Vol. 15 No.1, Maret 2011
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(FEB) Jurnal Bisnis dan Akuntansi, Vol. 13, No. 2 Agustus 2011
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Online Consumer Psychology : Understanding and Influencing Consumer Behavior …
This book contains definitions of Internet terms, historical presentations, discussions of theoretical foundations, the structure of Web advertising, public policy issues, and applications of the medium. This important volume served to better acquaint advertisers with the medium and the important research questions at that time. The authors challenged researchers to think about the potenti…
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Consumer behavior: building marketing strategy (Eleventh Edition)
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Journal Of Indonesian Economy And Business, Volume 31, Number 1, January 2016
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EKUITAS, Jurnal Ekonomi dan Keuangan, Vol. 19 No. 4 - Desember 2015
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