The book Consumer Behaviour and Advertising Management has been written for the management students of Indian institutions. It clearly explains the fundamentals of the subject and is designed to give an insight to the students with Indian examples. The book is written in simple language so that it can be understood by the students and teachers.
Auditing New Horizons is a new series of short books aimed primarily at internal auditors, but this series will also be useful to external auditors, compliance teams, financial controllers, consultants, and others involved in reviewing governance, risk, and control systems. Likewise, the books should be relevant to executives, managers, and staff as they are increasingly being asked to rev…
This edition concentrates on internationalisation and globalisation (how to implement these in practice), on portfolio concentration (managing brand transfers or switches), on the creation of megabrands through brand extensions, on the development of competitive advantage and dominant position through an adequate brand portfolio, and on the efficient management of the relationships between …
Manajemen Perawatan Industri merupakan upaya jitu dalam menjaga kontinuitas kegiatan produksi, sehingga target yang ingin dicapai dapat terealisir secara sempurna. Produktivitas akan tercapai, jika seluruh sistem, khususnya yang berkenaan dengan fasilitas industri dapat beroperasi dengan baik. Hal ini perlu didukung oleh strategi manajemen, baik yang bersifat kualitatif, maupun kuantitatif. Sej…