Jurnal Sistem Informasi MTI-UI, Volume 7 No. 1, April 2011 berisi: 1. Perancangan strategis sistem informasi: Studi kasus Direktorat Jenderal penyelenggara haji dan umrah Departemen Agama RI - Miftahul Maulana dan Dana Indra Sensuse, pp. 1 2. Analisis faktor-faktor yang mempengaruhi penerimaan pengguna dalam menggunakan sistem Enterprise Resource Planning (ERP) dengan studi kasus PT XYZ - Yul…
Designed around the marketing strategy process with a clear emphasis on analysis, planning, and implementation, this text and casebook discusses the concepts and processes for gaining a competitive advantage in the marketplace. The new edition of Strategic Marketing uses a decision-making process to examine the key concepts and issues involved in analyzing and selecting strategies. Marketing st…