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Consumer Behavior and Advertising Management
The book Consumer Behaviour and Advertising Management has been written for the management students of Indian institutions. It clearly explains the fundamentals of the subject and is designed to give an insight to the students with Indian examples. The book is written in simple language so that it can be understood by the students and teachers.
- Edisi
- -
- ISBN/ISSN
- 978-81-224-2552-9
- Deskripsi Fisik
- vii, 369 hlm
- Judul Seri
- -
- No. Panggil
- EB 658.8 MAT c
Consumer behavior: building marketing strategy (Eleventh Edition)
Marketing attempts to infl uence the way consumers behave. These attempts have implications for the orga- nizations making them, the consumers they are trying to infl uence, and the society in which these attempts occur. We are all consumers and we are all members of society, so consumer behavior and attempts to infl u- ence it are critical to all of us. This text is designed to provide …
- Edisi
- 11th ed.
- ISBN/ISSN
- 978-0-07-338110-7
- Deskripsi Fisik
- 747 hlm
- Judul Seri
- -
- No. Panggil
- EB 658.8 DEL c
Jurnal Akuntansi dan Keuangan Indonesia, Volume 13, Nomor 2, Desember 2016
Jurnal Akuntansi dan Keuangan Indonesia, Volume 13, Nomor 2, Desember 2016 berisi:PENGARUH AKUNTABILITAS, FAKTOR ORGANISASIONAL, DAN PENGGUNAAN SISTEM PENGUKURAN KINERJA TERHADAP KINERJA ORGANISASI Martdian Ratna Sari 117-141 PENGUJIAN BIAS PERILAKU: GAMBLER’S FALLACY, HALO EFFECT, DAN FAMILIARITY EFFECT DI PASAR MODAL INDONESIA Riana Rahmawati Djojopranoto, Putu Anom Mahadwartha 142-159…
- Edisi
- Volume 13, Nomor 2, Desember 2016
- ISBN/ISSN
- 1829-8494
- Deskripsi Fisik
- 242 hlm
- Judul Seri
- -
- No. Panggil
- REF 657.48 TIM j
Jurnal Akuntansi dan Keuangan Indonesia, Volume 12, Nomor 2, Desember 2015
Jurnal Akuntansi dan Keuangan Indonesia, Volume 12, Nomor 2, Desember 2015 berisi: PENGARUH PENDIDIKAN KARAKTER KEAGAMAAN DAN OTORITAS ATASAN UNTUK BERBUAT CURANG TERHADAP PERILAKU TIDAK ETIS AKUNTAN Hafiez Sofyani, Nadia Rahma 106-122 PENGARUH KONSENTRASI KEPEMILIKAN KELUARGA DAN INTERNET FINANCIAL REPORTING (IFR) TERHADAP ASIMETRI INFORMASI I Putu Yogi Virgiawan, Vera Diyanty 123-146 P…
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- Volume 12, Nomor 2, Desember 2015
- ISBN/ISSN
- 1829-8494
- Deskripsi Fisik
- 224 hlm
- Judul Seri
- -
- No. Panggil
- REF 657.48 TIM j
Media Riset Akuntansi, Auditing & Informasi, Vol 15, Nomor 1 April 2015
Media Riset Akuntansi, Auditing & Informasi, Vol 15, Nomor 1 April 2015, berisi: PENGARUH PERILAKU TIDAK JUJUR DAN KOMPETENSI MORAL TERHADAP KECURANGAN AKADEMIK (ACADEMIC FRAUD) MAHASISWA AKUNTANSI Dyon Santoso, Harti Budi Yanti, 1-16 THE INFLUENCE OF LEVERAGE AND DIVERSIFICATION TO FINANCIAL PERFORMANCE OF GENERAL INSURANCE COMPANIESN IN INDONESIA 2010-2014 Yulianti ,, Muhammad Nuryatno, 1…
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- Vol 15, Nomor 1 April 2015
- ISBN/ISSN
- 1411-8831
- Deskripsi Fisik
- 102 hlm
- Judul Seri
- -
- No. Panggil
- REF 657 TIM m
Business and Entrepreneurial Review, Volume 14, Number 1, October 2014
Business and Entrepreneurial Review, Volume 14, Number 1, October 2014, berisi: THE EFFECT OF SPIRITUAL INTELLIGENCE TO INCREASE ORGANIZATION PERFORMANCE THROUGH WORKERS JOB SATISFACTION Florentina K Tehubijuluw, 1-14 THE INFLUENCE OF RELIGIOUS BEHAVIOR ON CONSUMERS’ INTENTION TO PURCHASE HALAL-LABELED PRODUCTS Muniaty Aisyah, 15-32 THE ROLE OF STUDENT SATISFACTION AT PRIVATE UNIVERSITIE…
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- Volume 14, Number 1, October 2014
- ISBN/ISSN
- 0853-9189
- Deskripsi Fisik
- 77 hlm
- Judul Seri
- -
- No. Panggil
- REF 330 TIM b
Journal Of Indonesian Economy And Business, Volume 33, Number 1, January 2018
Journal Of Indonesian Economy And Business, Volume 33, Number 1, January 2018, berisi: EFFECT OF WAGES ON MULTIPLE JOB HOLDING DECISIONS IN INDONESIA: EVIDENCE FROM THE INDONESIAN FAMILY LIFE SURVEY (IFLS) DATA OF 2007 AND 2014 Niken Dwi Wijayanti, Vid Adrison, 1-22 THE INFLUENCE OF PERCEIVED ORGANIZATIONAL SUPPORT, JOB SATISFACTION AND ORGANIZATIONAL COMMITMENT TOWARD ORGANIZATIONAL CITIZEN…
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- Volume 33, Number 1, January 2018
- ISBN/ISSN
- 2085-8272
- Deskripsi Fisik
- 97 hlm
- Judul Seri
- -
- No. Panggil
- REF 330 TIM j
Journal Of Indonesian Economy And Business, Volume 32, Number 1, January 2017
Journal Of Indonesian Economy And Business, Volume 32, Number 1, January 2017, berisi: THE IMPACT OF TRADE ON CHILD LABOR: EVIDENCE FROM SELECTED SAARC AND ASEAN COUNTRIES Rossazana Ab-Rahim, Bilal Tariq, 1-18 THE IMPACT OF FEMALE DIRECTORS ON FIRM PERFORMANCE: EVIDENCE FROM INDONESIA Triana ., Marwan Asri, 19-32 THE EFFECT OF KNOWLEDGE SOURCES ON INNOVATION CAPABILITIES AMONG RESTAURANTS …
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- Volume 32, Number 1, January 2017
- ISBN/ISSN
- 0215-2487 , 2085-827
- Deskripsi Fisik
- 86 hlm
- Judul Seri
- -
- No. Panggil
- REF 330 TIM j
Journal Of Indonesian Economy And Business, Volume 31, Number 1, January 2016
Journal Of Indonesian Economy And Business, Volume 31, Number 1, January 2016, berisi: THE RELATIONSHIP BETWEEN THE USE OF A PERFORMANCE MEASUREMENT SYSTEM, ORGANIZATIONAL FACTORS, ACCOUNTABILITY, AND THE PERFORMANCE OF PUBLIC SECTOR ORGANIZATIONS Muhammad Ahyaruddin, Rusdi Akbar, 1-21 A TEST OF GRAHAM'S AND LYNCH'S STOCK SCREENING CRITERIA ON SHARES TRADED ON THE INDONESIAN STOCK EXCHANGE (…
- Edisi
- Volume 31, Number 1, January 2016
- ISBN/ISSN
- 0215-2487 , 2085-827
- Deskripsi Fisik
- 140 hlm
- Judul Seri
- -
- No. Panggil
- REF 330 TIM j
Journal Of Indonesian Economy And Business, Volume 31, Number 3, September 2016
Journal Of Indonesian Economy And Business, Volume 31, Number 3, September 2016, berisi: THE EFFECTS OF COMPANY SIZE, COMPANY RISK AND AUDITOR’S REPUTATION ON TENURE: AN ARTIFICIAL ROTATION TESTING Junaidi ., Novia Nurul Khasanah, Nurdiono, 247-259 CAPITAL INTENSITY, OPENNESS, AND THE ECONOMIC GROWTH OF THE ASEAN 5 Ni Putu Wiwin Setyari, Surya Dewi Rustariyuni, Luh Putu Aswitari, 260-278 …
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- Volume 31, Number 3, September 2016
- ISBN/ISSN
- 0215-2487 , 2085-827
- Deskripsi Fisik
- 355 hlm
- Judul Seri
- -
- No. Panggil
- REF 330 TIM j
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