marketing 3.0 : From Products to Customers to the Human Spirit

According to Alvin Toffler, human civilization can be divided into three waves of the economy. The first wave is the Agri- culture Age, in which the most important capital is the land for agriculture. My country, Indonesia, is undoubtedly rich in this type of capital. The second is the Industrial Age following the Industrial Revolution in England and the rest of Europe. The essential kind…

A Capitalist in North Korea : my seven years in the hermit Kingdom

In The Power of Habit, award-winning business reporter Charles Duhigg takes us to the thrilling edge of scientific discoveries that explain why habits exist and how they can be changed. Distilling vast amounts of information into engrossing narratives that take us from the boardrooms of Procter & Gamble to the sidelines of the NFL to the front lines of the civil rights movement, Duhigg presents…

e-Business and e-Commerce For Managers

Welcome to the exciting world of the Internet, the World Wide Web, e-business and e-com- merce. This book is by an old guy, a young guy, a young lady and the Deitel & Associates, Inc. writing team she heads, known collectively as “The PACK.” The old guy (HMD; Mas- sachusetts Institute of Technology 1967) has been in the computer field for 40 years. The young guy (PJD; MIT 1991) has been…

Fundamentals of Financial Management (Thirteenth Edition)

Financial management is concerned with the acquisition, financing, and management of assets with some overall goal in mind. Thus the decision function of financial management can be broken down into three major areas: the investment, financing, and asset management decisions.

The Chinese way in business

Western technology, management expertise and capital have fueled an incredible expansion of China's economy. Each gain is hard-won, with true success gained when Western business people learn to navigate the intricacies of Chinese bureaucracy and culture. The Chinese Way in Business is an invaluable tool that teaches Westerners the basic Chinese philosophy of doing business and how to cultivate…

The Korean way in business : understanding and dealing with the South Koreans…

Perusahaan dan teknologi Korea Selatan tiba-tiba menaklukkan dunia. Samsung, Hyundai, dan LG kini menjadi merek global yang memimpin industri. Budaya Korea dalam bentuk video musik K-Pop, serta flm atau drama TV “Korean Wave” ditonton mulai dari Tel Aviv, Singapura hingga Rio. Truk Gourmet Korea lalu-lalang di jalanan kota New York dan LA, dan Kimchi telah mendapatkan tempat di rak-rak …

Think And Grow Rich

Deskripsi Detail Think and Grow Rich adalah karya fundamental sang penulis buku sukses legendaris, Napoleon Hill. Buku yang pertama kali diterbitkan tahun 1937 ini sekarang tetap sama ampuhnya—dan akan mengubah kehidupan Anda selamanya. Bisa dibilang mustahil menemukan motivator yang sama sekali tidak terpengaruh oleh karya Hill. Pengaruhnya bisa dilihat dalam tulisan-tulisan Dale Ca…

Introduction to information systems - Fifteenth ed.

Edisi

Edisi 15

ISBN/ISSN

978–0-07–337677-6

Deskripsi Fisik

-

Judul Seri

-

No. Panggil

EB 658.4'038 JAM i

Explorations in information space: knowledge, actors, and firms

Edisi

-

ISBN/ISSN

978–0–19–925087–5

Deskripsi Fisik

-

Judul Seri

-

No. Panggil

EB 658.4’038 MAX e

Accounting Principles: Managerial Accounting (Eighth Edition)

Edisi

8th Ed.

ISBN/ISSN

978-0075615859

Deskripsi Fisik

310 hlm

Judul Seri

-

No. Panggil

EB 658.15 ROG a