The book Consumer Behaviour and Advertising Management has been written for the management students of Indian institutions. It clearly explains the fundamentals of the subject and is designed to give an insight to the students with Indian examples. The book is written in simple language so that it can be understood by the students and teachers.
Auditing New Horizons is a new series of short books aimed primarily at internal auditors, but this series will also be useful to external auditors, compliance teams, financial controllers, consultants, and others involved in reviewing governance, risk, and control systems. Likewise, the books should be relevant to executives, managers, and staff as they are increasingly being asked to rev…
This edition concentrates on internationalisation and globalisation (how to implement these in practice), on portfolio concentration (managing brand transfers or switches), on the creation of megabrands through brand extensions, on the development of competitive advantage and dominant position through an adequate brand portfolio, and on the efficient management of the relationships between …
Manajemen Perawatan Industri merupakan upaya jitu dalam menjaga kontinuitas kegiatan produksi, sehingga target yang ingin dicapai dapat terealisir secara sempurna. Produktivitas akan tercapai, jika seluruh sistem, khususnya yang berkenaan dengan fasilitas industri dapat beroperasi dengan baik. Hal ini perlu didukung oleh strategi manajemen, baik yang bersifat kualitatif, maupun kuantitatif. Sej…
Jurnal Akuntansi dan Keuangan Indonesia, Volume 14, Nomor 2, Desember 2017 berisi: PENGARUH STRUKTUR MODAL DAN STRUKTUR KEPEMILIKAN TERHADAP NILAI PERUSAHAAN Selly Anggraeni Haryono, Fitriany Fitriany, Eliza Fatima 119-141 ACADEMIC DISHONESTY AMONG ACCOUNTING STUDENTS: SOME INDONESIAN EVIDENCE Rijadh Djatu Winardi, Arizona Mustikarini, Maria Azalea Anggraeni 142-164 COMPETITIVE STRATEGY,…
Jurnal Akuntansi dan Keuangan Indonesia, Volume 14, Nomor 1, Juni 2017 berisi: THE EFFECT OF CONTROLLING SHAREHOLDERS AND CORPORATE GOVERNANCE ON AUDIT QUALITY Vidyata Annisa Anafiah, Vera Diyanty, Ratna Wardhani 1-19 PENGARUH PENGUNGKAPAN ENTERPRISE RISK MANAGEMENT DAN PENGUNGKAPAN INTELLECTUAL CAPITAL TERHADAP NILAI PERUSAHAAN Sunitha Devi, I Gusti Nyoman Budiasih, I Dewa Nyoman Badera …