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Online Consumer Psychology : Understanding and Influencing Consumer Behavior …
This book contains definitions of Internet terms, historical presentations, discussions of theoretical foundations, the structure of Web advertising, public policy issues, and applications of the medium. This important volume served to better acquaint advertisers with the medium and the important research questions at that time. The authors challenged researchers to think about the potenti…
- Edisi
- -
- ISBN/ISSN
- 0-8058-5155-0
- Deskripsi Fisik
- ix, 527 hlm
- Judul Seri
- -
- No. Panggil
- EB 659.14 CUR o
Consumer behavior: building marketing strategy (Eleventh Edition)
Marketing attempts to infl uence the way consumers behave. These attempts have implications for the orga- nizations making them, the consumers they are trying to infl uence, and the society in which these attempts occur. We are all consumers and we are all members of society, so consumer behavior and attempts to infl u- ence it are critical to all of us. This text is designed to provide …
- Edisi
- 11th ed.
- ISBN/ISSN
- 978-0-07-338110-7
- Deskripsi Fisik
- 747 hlm
- Judul Seri
- -
- No. Panggil
- EB 658.8 DEL c
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