e-Business and e-Commerce For Managers

Welcome to the exciting world of the Internet, the World Wide Web, e-business and e-com- merce. This book is by an old guy, a young guy, a young lady and the Deitel & Associates, Inc. writing team she heads, known collectively as “The PACK.” The old guy (HMD; Mas- sachusetts Institute of Technology 1967) has been in the computer field for 40 years. The young guy (PJD; MIT 1991) has been…

Online Consumer Psychology : Understanding and Influencing Consumer Behavior …

This book contains definitions of Internet terms, historical presentations, discussions of theoretical foundations, the structure of Web advertising, public policy issues, and applications of the medium. This important volume served to better acquaint advertisers with the medium and the important research questions at that time. The authors challenged researchers to think about the potenti…

Introduction to information systems - Fifteenth ed.

Edisi

Edisi 15

ISBN/ISSN

978–0-07–337677-6

Deskripsi Fisik

-

Judul Seri

-

No. Panggil

EB 658.4'038 JAM i