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(FEB) Gadjah Mada International Journal of Business, Vol. 16 No. 2 May-August 2014

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The Impact of Message Framing and Source Credibility on Breastfeeding Intention: A Social Marketing Approach
Ananda Sabil Hussein, Valerie Manna, David Cohen
93-109
The Role of Relational Reward Benefits for Developing the Non-Financial Value of a Customer to an Organization: Structural Equation Modeling Approach
Enny Kristiani, Ujang Sumarwan, Lilik Noor Yuliati, Asep Saefuddin
111-142
Dynamic Marketing and Service Innovation for Service Excellence
Evo S. Hariandja, Togar M. Simatupang, Reza A. Nasution, Dwi Larso
143-166
Fraud Firms and the Matching Principle: Evidence from Korea
Jooyeon Hong, Wonsun gamaijb@gmail.com Paek
167-183
A Comparative Analysis of the Quality of Islamic and Conventional Banks’ Asset Management in Indonesia
M. Shabri Abd. Majid, Said Musnadi, Indra Yadi Putra
185-200

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Ketersediaan

Informasi Detail

Judul Seri

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No. Panggil

FEB 650.05 TIM g

Penerbit

Yogyakarta : Universitas Gadjah Mada Faculty of Economics and Business., 2014

Deskripsi Fisik

200 hlm ; 30 cm.

Bahasa

English

ISBN/ISSN

1411-1128

Klasifikasi

650

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

Vol. 16 No. 2 May-August 2014

Subjek

attitude
framing
behavior intention

Info Detail Spesifik

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Pernyataan Tanggungjawab

Basu Swastha Dharmmesta

Versi lain/terkait

Lampiran Berkas

Komentar

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